Case Study: Stigma Reduction Video Series for ARConnect

UAMS partnered with our team to produce a video series focused on reducing stigma around mental health and substance use for ARConnect, its statewide behavioral health resource.

We collaborated closely with UAMS to create content that was clear, compassionate, and approachable, translating complex topics into human, relatable stories designed to connect with audiences across Arkansas.

Deliverables included:

• 10 educational videos supporting stigma reduction and access to care

• Short-form video edits optimized for digital and web use

The final series now lives on the ARConnect website, providing flexible, impactful video content that supports statewide outreach and public education efforts.