A group of sports team members celebrating outdoors, some holding a trophy, with raised hands and making victory signs, wearing red caps and sunglasses, under cloudy skies.

NLR TOURISM

A vibrant cityscape at night featuring a festive event with Christmas lights, trees, and a crowd gathered around an outdoor ice rink.
Person playing electric guitar on stage with colorful purple and pink lights.

North Little Rock Tourism

Case Study: Event & Promotional Photography and Video

Overview

North Little Rock Tourism partnered with our team to create ongoing photography and video content that showcases the city’s events, attractions, and community experiences. The goal was to develop compelling visual assets that could be used across marketing campaigns to promote North Little Rock as a vibrant destination.

The Challenge

Tourism marketing requires content that feels energetic, authentic, and timely. North Little Rock Tourism needed visuals that could capture the excitement of live events while also supporting broader promotional efforts throughout the year. Content had to be versatile, high-quality, and adaptable for use across multiple platforms.

Our Approach

We focused on capturing the atmosphere, people, and moments that define North Little Rock. By documenting events and promotional activations as they happened, we created a library of visuals that reflect the city’s personality and appeal. Our approach emphasized storytelling through candid moments, dynamic movement, and strong visual composition.

Deliverables

  • Event Photography
    High-quality photography capturing festivals, concerts, community gatherings, and tourism-focused events.

  • Event & Promotional Video
    Engaging video content highlighting key moments, attractions, and experiences—designed for digital marketing and promotional use.

  • Marketing-Ready Visual Assets
    Photo and video deliverables formatted for use across websites, social media, and tourism campaigns.

Results

The photography and video content provided North Little Rock Tourism with a consistent stream of visual assets to support promotion of the city year-round. The final work helped highlight the energy of local events, strengthen destination branding, and encourage visitors to explore what North Little Rock has to offer.